Jennifer at Catalyst Blogger had a provocative post (at least it provoked me to write this post) mentioning that she has been toying with the idea of offering some sort of guarantee for her work. I won’t explain each of the feedbackoptions she suggested, but I immediately shook my head in disagreement when I began to read her article.

Instead, I shared with her how I handle the writing submission/approval process, one that helps me avoid guarantees, whether expressed or implied:

  • If a customer is dissatisfied with my work before my final submission, then I do what it takes to make the work acceptable to them.
  • Once a job is finished, my work is done and I expect my final payment to be made. If the customer comes to me after the fact and asks that additional changes be made or if they are unhappy with the results, then they must pay for the work I do over and above the original project.

In early 2007, I had dealings with a doctor who was unhappy that his press release didn’t bring in the results he wanted. It was well written (’natch) and submitted to a leading PR distributor, but it wasn’t the springboard to new customers he thought it would be. He didn’t ask for a guarantee for future work and I never broached the subject. We parted ways which was fine as I sensed that he wanted me to give to him something (customers) I couldn’t deliver.

I work with four excellent clients right now who know what kind of work that I provide, what I can deliver, while leaving the results to them. I cannot worry about people who are dissatisfied after the fact, but I’ll do what must be done before we both sign off on the final copy.