This just in: women really enjoy reading The Article Writer blog. At least women here in the U.S. do.

Blogging In BedAll right, perhaps I’m interpreting something different about the survey released by BlogHer/Compass Partners, the people who conducted the 2008 Social Media Benchmark Study. But the survey reveals several things about American women and the way that they approach the blogosphere: they like it a lot.

According to the survey, 36.2 million women actively participate in the blogosphere every week with 15% posting an article to a blog at least once each week and 21% reading and commenting to blogs weekly. Most interesting of all, more than 40% of the women surveyed consider blogs to offer a reliable source of information and advice for them. Shockingly, when it comes to things that women would give up for blogging, 20% would give up chocolate to keep up with blogging (can this be true?!)

The survey cited an increasing lack of trust in established institutions as one reason why women enjoy the blogosphere. Many women distrust the government, corporations, and the media and enjoy blogging to discuss topics that are important to them including which household products to choose, the presidential candidates, and the ungrateful guys in their lives (I threw that one in ;-) ). The study has shown that blogging is all about relationships — for women participants, in this case.

As far as us guys go, we weren’t surveyed but I know that there are a few things that we would never give up for blogging. I’m thinking about NASCAR — what did you have on your mind?

Photo Credit Matthew Bowden.