Firefox Wants You To Pay For Their Marketing Campaign
Please hear me out. Firefox isn’t going around asking people to contribute funds to their current marketing campaign. At least not directly. What the upstart web browser wants people to do is to order a 3.5 foot long Firefox fathead sticker and paste it in a very public place. Specifically, if you have room on the side of a building that you own, then Firefox would love for you to hang it there. Or, you can place their ad in some other “can’t miss” location.
They also want you to fork over $69.50 to purchase the sticker.
Introducing Operation Firefox
I first learned about the campaign when I logged on this morning. My usual double-click on the Firefox icon always brings me to a landing page where the Google search bar sits prominently in the middle of the screen. Today, I noticed just below the search area the following statement:
Mozilla is recruiting for Firefox. Do you have what it takes?
Of course, I clicked on the link which took me to Operation Firefox, the recruiting campaign website where I learned the particulars for a contest. Only 50 banners will be placed and the contest is open to residents of five countries: the US, Canada, China, New Zealand, and Japan. In addition, the following conditions must be met:
1. Interested teams have to submit a proposal on what they intend to do by November 9.
2. 50 teams will be selected based on proposal completeness, execution logistics, sticker exposure, and originality. Selected teams will receive the giant sticker for free.
3. The selected teams will place the sticker and document the process. The documentation will then be submitted to Mozilla.
4. First prize is a Mac Book Pro and one of three Nintendo Wiis for the runners up.
Apparently, the campaign’s website and other Mozilla sites are being overwhelmed today as I can no longer access them to to snag a photo or reverify certain information. Their contest rules clearly mention that the 50 teams will receive their banners for free, so I guess the $69.50 fee is for people not participating in the contest.
Will I participate in this viral campaign? I already am by writing this post. Sorry, I don’t have a place where the giant sticker can be placed, therefore this blog will have to do.
I’ve can hang it from my company’s roof. It’s pretty high overlooking a highway. and its in Israel. We can probably get some holy points for that.
Cods — Sure, cause an international incident while you are at it! Unfortunately, Israel is not included with this campaign, so you’ll have to sit this one out.
Word has it that Firefox is only holding the contest in the 5 countries where they have offices.
Somebody should scout Tel Aviv for a regional office for Firefox!
Actually, I’d add “Make love not war” sign under it. This will also get me in trouble with the locals.
That’s not a bad idea. Where’s that purchase link?
Of course…They don’t even ship to Israel.
They do however ship to Suriname. I’m sure there are a lot more tech people there.
I think I’ve been giving out some wrong information! Although the contest is in place, I don’t see anyplace where a fee is being charged.
Of course, they could have “fixed things” when their site was down this morning.
Anyway, Suriname is out too. Here is another link to the information:
http://www.operationfirefox.com/index.php
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