I recently touched on the topic of personal marketing, knowing that for many freelancers we live or die by how well (or poorly) we market ourselves. It isn’t enough to write — we must get the word out about what we can do for potential clients again and again and again.

Blogging can certainly be a very good way to showcase your talents. However, if you blog solely on your own site then the renumeration you get through advertising income can be quite small. Even some of the blog networks offer what amounts to be a stipend for the privilege of offering them 20 to 30 posts per month. Regular readers of this blog probably recall my Close Encounter With A Network Blogging Opportunity and the reasons why I turned down the chance to blog somewhere else.

One area of personal exposure besides blogging are those information guides housed on the About.Com (About) website. Now owned by The New York Times, About’s guides contain a wealth of information covering specific world cities, health issues, sports topics, you name it. Each guide is written by one author whose name and photograph are prominently featured on the guide. This fact alone makes About worth checking out, but it gets even better than that.

Compensation for managing an About guide starts at $725 per month. You are expected to submit two full length articles within a 14-day period and update your guide blog between 1 and 3 times per week. In addition, you can earn well above the minimum figure based on traffic you draw to the site. Yes, About claims that some of their guide authors are bringing in more than 100K annually!

I am not an About guide author nor is About compensating me for sharing these details with you. If interested in learning about the available topics, then head over to their site to see what subjects may be of interest to you. Yes, I am keeping my eyes open to see what is of interest to me — you just never know what “find” could be the right personal marketing fit for you!