I discovered the magazine Business 2.0 several years ago, probably during the height of the original dot.com surge. Its coverage of cutting edge technology news was what attracted me to the periodical, but I must admit that I wasn’t a subscriber.Business 2.0

No Bids Accepted For Business 2.0

Yesterday, I learned that Business 2.0 is being killed off by Time, Inc., its current owner. A report by The New York Times indicates that the media giant has decided against selling the magazine just six years after purchasing Business 2.0 for $68 million. Apparently, Time has rejected offers for the magazine deciding it was better to lose 623,000 subscribers or possibly give them the option to switch to Fortune, another Time-owned magazine.

Easy Reading Business Writing

One of the hallmarks of Business 2.0 (available to read online) has been its easy to read articles. Most recently I enjoyed its Where the Web 2.0 Stars Were Born, a look at the garages, dorm rooms, and apartments where some of the current heavyweights got their start (e.g., Facebook, craigslist, Apple, etc.) Hopefully, some of the Business 2.0 style will rub off on Fortune.