When you started blogging, did you formulate a grand scheme for your work and did you set up measurable goals to track your progress? Many bloggers have an idea where they want their blogging to go and what they want their work to accomplish. As for me, I cannot say that my plans have been all that elaborate as I simply enjoy blogging. SEO, social networking, and the usual stuff all came along much later.

Aircrew HealthSometimes in the midst of what you are doing an opportunity to go to the next level presents itself. This could involve social networking, bringing on guest bloggers, or simply getting a little extra traffic for your site.

Once in awhile I hear of someone striking it big and in this case a friend of mine has done just that. Dr. Bobbie Sullivan, an independent research psychologist from Hawaii, is the person whom I am talking about. For over three years now, Bobbie has been faithfully moderating the Stress & Health forum on my Corporate Flight Attendant Community Message Boards. During that time I have observed Bobbie starting and expanding five aviation-related blogs while encouraging me with my own blogging pursuits.

Well, Bobbie recently received some very good news: a leading aviation publication, AviationWeek — a McGraw-Hill company, has picked up all four of her news-related blogs and is incorporating them in with their site. As Bobbie shared, “They’re now running the feeds into their “Blogs On the Web” sections on both the front page of the online Aviation Week, and the front page of the Commercial Aviation section.” Woohoo!

I know Bobbie is thrilled and I am very happy for her too as she has worked tirelessly under some very trying circumstances. For one thing, getting steady traffic to news related blogs — especially ones covering aviation — can be a hard road to travel. There is a market out there, but many aviation blogs are somewhat informal. On the other hand, Bobbie’s four news blogs are just that: she reports the news and adds comments as needed. Some good information for pilots, flight attendants, and even passengers can be found across Bobbie’s blogging network.

Best wishes and congratulations to you, Bobbie!