I recently added several new advertisers to the footer of this blog. Although people are welcome to advertise here — space permitting — it doesn’t mean that I am endorsing their product.

One of the new advertisers is for a link building company. As you probably know, exchanging or buying links with and from other webmasters can be the key to your site’s success. The more relevant the links, the better your site can do with SEO and SERPS.

The company claims sole ownership of all of the sites you could be linked to. This is interesting as there should be no concern that any site is not under their control. I mean really, do you want to be linked anonymously without full knowledge of just what type of site where your link will reside?

It appears that the company is fairly new at what they are doing as there is no page rank to speak of. So, I’ll be following their progress to see just how successful they are in building quality links for SEO hungry webmasters.