Comments on: While Toyota Flounders, GM Delivers A Fresh Kick

By: MattK

MattK — Mon, 01 Feb 2010 10:51:51 +0000

I don’t think this debacle will kill Toyota. They have lost our trust, have proven that they are as vulnerable as other automakers with messing up, and they need to remedy their situation. This year will be tough for Toyota, but I expect that beginning in 2011 they will rebound, scarred but ready to carry on.

By: Andy Andersen

Andy Andersen — Mon, 01 Feb 2010 07:17:10 +0000

This could well be the time when Toyota loses it’s coveted “best reliability” perception. It will be up to the Big 3 to drive last nails needed, to seal the coffin. The Big3 have been gaining in quality the last few years. If they can take 2009/10/11 awards, it might be sealed. Good article with an interesting take. Cheers.

By: MattK

MattK — Sat, 30 Jan 2010 21:20:34 +0000

Agreed! Toyota is floundering because they do not know how to handle a PR problem in the US.

From what I understand their media guy in the US is retiring at the end of this month (tomorrow) with no replacement named. That will leave Toyota exposed even more which means that the company will have to deal with more customer and media backlash over the next several weeks.

Toyota should contact Johnson & Johnson to find out how they handled their crisis with Tylenol back in the mid-1980s. J&J reacted forcefully, not defensively, and emerged as a trusted company after that debacle.

By: Tundra HQ

Tundra HQ — Sat, 30 Jan 2010 19:08:21 +0000

Funny intro! I think that Toyota’s biggest problem all boils down to one, simple little mistake: Toyota is a Japan-centric corporation. You can trace all their cost-cutting to the fact that most of their production is in Japan, and currency shifts have KILLED their profits.

If Toyota doesn’t scrape to cut costs, they don’t use sub-standard parts, and they don’t hesitate to conduct recalls to save a little cash.

Because they’re Japan centric, they also don’t understand the way to handle PR in the USA. I think things are going to get worse at Toyota before they get better.

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uberVU - social comments — Fri, 29 Jan 2010 03:55:28 +0000

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Carmakers Pounce on Toyota Owners | Business — Thu, 28 Jan 2010 20:00:29 +0000

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