Which Brand Has The Best Resale Value?

Which automotive brand has the best resale value for its vehicles? If you mentioned BMW, Lexus or Honda you’d be close, but they aren’t tops — Top 10 finishers, but not the winner.
For 2008, Kelley Blue Book says that Volkswagen has come out on top. That’s right, the maker of the New Beetle, Passat, and other fuel efficient vehicles has the best resale value of any car line out there.
This is good news for Volkswagen who has seen its market share slip over the years. With plans to build a new plant in the US to expand production, VW can make a case for the best resale value cars in America.
The worst performing brand? That would be Suzuki, the tiny Japanese automaker who has been trying to make an impression in the US with the XL7, Grand Vitara, Verona, Forenza and other compact models. Jaguar, GMC, Kia and all three Chrysler brands are among those finishing at the bottom of the list.
VW Eos Photo Courtesy/Copyright of Volkswagen
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7 Responses to “Which Brand Has The Best Resale Value?”
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February 6th, 2008 at 5:02 am
I guess it goes to show that perception is more important than reality.
Over many years I’ve noticed that the phrase – not everything in life is as reliable as … isn’t at all true!
More importantly, VW rarely come out at the top of the reliability tables.
February 6th, 2008 at 7:24 am
Good point, Driving Course. My nephew worked on and for Volkswagen for several years and was dismayed over the quality problems of many different VW models.
Perhaps the low prices of the Rabbit and New Beetle is what keeps resale values high. Other than that, you may need to bring along your own mechanic!
April 14th, 2008 at 11:06 am
Oh my! I can’t believe that ANYONE who has dealt with Volkswagon of NA can say these are the highest resale cars! These people are simply horrible in customer service. Problems with your car? Tough-stuff, buddy! Getting warranty work is simply like begging them. Quality is lacking with plastics breaking all the time. Never again will I grace the showrooms of VW again!
April 14th, 2008 at 1:52 pm
Bryan, I was surprised too. Especially since my nephew used to work for VW and frequently complained about the quality issues of various models. Here in the US, VW isn’t the big seller that it once was, therefore VW vehicles are not a dime a dozen. Perhaps that accounts for the high resale value?