The Auto Writer

Chrysler is offering big end of the model year incentives to move remaining product in hopes that you'll "Shop 'Til You Drive" this month.

Chrysler LLC has launched its latest marketing initiative, this one called Shop ‘Til You Drive. Chrysler hopes that you’ll buy one of its big people movers or cargo haulers otherwise this campaign might need to be relabeled, Shop Or Chrysler Will Drop (Dead).

New Incentives From Chrysler LLC

Launched this past Friday, the latest incentive plan from Chrysler appears to make up for the company’s stunning announcement last month that they would no longer issue new leases for their customers. Instead, Chrysler is trying to make buying a new car as affordable as leasing.

Specifically, Chrysler is offering:

• 72-month finance deals expanded to wider range of vehicles

• Customers to receive up to $2,000 cash back on select retail purchases when financed through Chrysler Financial

• Finance payments reduced to levels previously available on 36-month lease transactions

• Returning lease customers to receive Lease Loyalty incentive of $750 toward retail purchase of an eligible new Chrysler, Jeep® or Dodge vehicle

“As part of our annual August model-year clearance, we are leveraging the move from leasing to retail purchases to offer our customers the best deals of the year and make buying as affordable as renting,” Vice Chairman and President Jim Press said. “We have re-packaged our incentive spending typically spent on leasing into retail purchase packages to lower monthly payments on select vehicles from the Dodge Caliber and Dodge Charger to the Chrysler Town & Country and Jeep® Liberty. With the model year ending on 2008 vehicles, the time to buy has never been better.”

Zero Percent Financing On Select Models

Other deals for the month of August include ongoing of 0 percent APR for 72- month deals on the Dodge Ram, Dodge Durango, Chrysler Aspen, Jeep Grand Cherokee and Jeep Commander.

Customers who still want to lease a Chrysler product can arrange their own leasing agreement elsewhere and in many cases receive $2000 customer cash from the automaker which can be applied to their purchase.

(Source: Chrysler LLC)