The Auto Writer

Ford rips a page from the social media playbook.

Ford “crossed over” when it introduced its all-new 2011 Explorer on Facebook earlier this week. The once SUV, now Crossover model was rolled out online in a first-of-its-kind introduction, part of Ford’s campaign to use social media sources to tout its latest model.

Crossover Platform

Based on a modified platform powering another Ford crossover, the Flex, the Explorer name is familiar to SUV enthusiasts. But the difference with the next generation Explorer is that it loses its truck chassis in favor of a car chassis. That move reduces the weight of the Explorer while helping to deliver a more car-like ride.

Besides its unusual debut, the Explorer will feature an optional four-cylinder engine, an EcoBoost 2.0-liter engine for drivers who want to reap maximum fuel economy. Indeed, Ford says that fuel economy will increase by 30 percent when buyers choose the four banger. EcoBoost combines Twin-Independent Variable Cam Timing with turbocharging to squeeze more power and better fuel economy out of an engine while emitting fewer emissions.

Fuel Savings

Ford will be utilizing six-speed automatic transmissions across the Explorer line, a move Ford has been using elsewhere in order to achieve more robust fuel economy numbers. Power assisted electric steering, four-wheel drive, roll resistant tires and improved aerodynamics are some of the features found in the 2011 Ford Explorer.

Weighing 100 pounds less than the model it replaces, Ford achieved weight savings by using an aluminum hood. Ford says that the new Explorer gains more content, but manages to lose weight even as its chief competitors–Honda Pilot and Toyota 4Runner-both gain weight.

Standard Engine

The Explorer’s standard powertrain arrangement combines front-wheel drive with a 3.5-liter Ti-VCT V6 engine. Estimated 290 horsepower and 255 lb.-ft. of torque is expected, EPA fuel economy numbers are not available yet.

Optionally,  the inline four-cylinder engine is expected to deliver 237 horsepower at 5,500 rpm and 250 lb.-ft. of torque from 1,700 through 4,000 rpm. If received well by consumers expect Ford to offer similar engine offerings in other large vehicles in coming years.

Trimmed Explorers

The 2011 Ford Explorer will be available in three trim levels when it goes on sale early 2011: base, XLT and Limited. Standard equipment across the entire Explorer line include: MyForddriver connect technology including 4.2-inch LCD screen; media hub; cruise control; power windows and door locks; tilt/telescoping steering column; four 12-volt power points; and cargo hooks.

The Explorer will be built at the Chicago Assembly Plant which was opened in 1924. That plant will continue to produce the Lincoln MKS and Ford Taurus along with the Explorer.

Photo Credit: Ford Motor Company