The Auto Writer

When it comes to the automotive industry, the US and Canada are joined at the hip, sharing more than eight decades of manufacturing plants, research facilities, and virtually every single brand and model out there. Sure, there is the occasional vehicle sold in one country that isn’t available in the other one (Pontiac G3 Wave, for example), but the two markets pretty much mirror each other when it comes to product availability.

Toyota Expands With The Scion Brand

One popular brand sold in the US has yet to make it to Canada, and that brand is Scion, what was originally known as Toyota’s youth brand. Five years after making its US debut, the Toyota Motor Corporation has announced that all Scion models will be sold in Canada, beginning in three markets: Vancouver, Toronto, and Montreal.

“Young Canadians have been telling us they want SCION, and now their desire is within reach. SCION is an authentic brand, created to mesh with youthful tastes and sensibilities, and we’re excited to expand our presence in Canada with new vehicles that offer a unique blend of flexibility, personalization, affordability and fuel efficiency,” said Larry Hutchinson, Director of Toyota Canada Inc. “The time is right to bring SCION culture to Canada.”

Three Scion Models

Scion’s youth appeal won’t be lost on Canadian drivers who will appreciate the cutting edge designs, low prices, and complete packages of every Scion vehicle. Right now that line up includes the following three models:

• The SCION tC compact sport coupe combines style and fun in a five-seater hatchback, topped with a remarkable panorama moon roof;

• The SCION xD blends personality in a subcompact five-door hatchback;

• The SCION xB compact five-door hatchback delivers astounding spaciousness wrapped in a  cubic cladding that’s game for urban adventure.

All SCION models are well equipped with a full range of features, from air conditioning and cruise control to serious audio systems with SCION Sound Processing.

The Uniqueness Of The Scion Brand

“SCION is a unique brand, yet still a member of the Toyota family so it benefits from the same high standards as our Toyota and Lexus lines,” Mr. Hutchinson continued, noting that in the United States, about 70 per cent of SCION buyers are new to Toyota, and over fifty percent of SCION owners migrate to a Toyota vehicle as their needs and wants evolve. “As such, SCION will be an important avenue through which we reach new drivers – those who represent the greatest future growth of the market – and give them the opportunity to experience, first-hand, Toyota’s reputation for quality, fuel efficiency, safety and value.”

(Source: Toyota Canada Inc.)