The Auto Writer

Chrysler LLC has announced “evolutionary changes in product development” with an eye on enhancing their line up to fit a global marketplace.

In a press release issued on Tuesday the company announced three goals with this initiative:

• Chrysler realigns product development process to meet global customer demand
• New appointments better aligned with vehicle brands
• Components and commonality also emphasized

In addition, Product Development will now consist of the following:

• Jeep Product Team: Focused on the Jeep brand, its strong, iconic heritage and loyal customers
• Truck Product Team: Responsible for advancing the strong, bold Dodge truck brand
• Car and Minivan Product Team: Charged with development of Chrysler’s fullsize cars, the current midsize lineup and minivan products
• Future Midsize Product Team: Responsible for development of future midsize vehicles for worldwide markets.
• Street and Racing Technology (SRT) Product Team: Carrying on Chrysler’s successful performance brand.

Along with the brand restructuring, Chrysler has announced a number of personnel appointments to carry out their initiative.

(Source: www.chrysler.com)

Photo courtesy/copyright Chrysler LLC.