Suzuki, just like Honda, builds motorcycles and cars, but unlike Honda the company just doesn’t get the same recognition as Honda does when it comes to their cars. Motorcycles yes, passenger vehicles no.
Some of that blame can be attributed to the company’s size, as Suzuki is one of the smallest of Japan’s nine automakers. [...]
Relatively speaking, Suzuki is a small time player in the automotive world. Overshadowed by fellow Japanese stalwarts Toyota, Honda, Nissan, Mitsubishi, and Subaru, Suzuki has long suffered from name recognition as well as from a dearth of sought after products. Today, that is all changing as the company is seeing record sales on the backs [...]
Although a small time player in the U.S. market, Suzuki continues to make a nice inroad into the European market. Currently, Suzuki ranks as the fourth most popular of Japan’s nine brands in Europe.
According to Inside Line, the automaker plans to double sales in Europe by 2011. Leading the way will be the company’s Splash [...]
