I mentioned back in October 2006 that Saturn and Opel would eventually integrate most of their model lines. That plan has Saturn and Opel selling virtually the same models with one or two American GM products included in the Saturn line up (Saturn Outlook, for one).
Some of the smaller Opel models weren’t originally being considered, [...]
General Motors has made it quite clear that the future of its Saturn brand is tied directly to its Opel brand. Opel is General Motor’s strongest European nameplate, having been part of the GM fold for nearly 80 years.
Saturn isn’t quite that old, about two decades in fact, and it is no longer a wholly [...]
At the 2008 NAIAS in Detroit this year, I had the opportunity to pick the brains of several GM managers to discuss future product offerings, brand restructuring, and the like. I learned then that General Motors was seeking to consolidate dealerships and, now, GM is making good on that promise.
One-Stop Luxury Superstores
More than a decade [...]
