Hyundai Motor America announced yesterday the pricing for its next generation Sonata, a midsize sedan incorporating numerous styling, engineering, and technological changes for the 2011 model year. The price for the base GLS has been set at $19,195, with the top of the line Limited priced from $25,295.
Hyundai introduced the Sonata in December at the [...]
Last week, I was asked by a long time friend what it is about Hyundai that changed my perception of the Korean automaker. He remembers back in the 1980s when I first visited a Hyundai showroom to preview the bland Excel, underwhelmed by what was on display and not liking the Hyundai brand whatsoever until, [...]
Advertising Age recognizes Hyundai.
If you were to take a look at the typical Hyundai ad campaign over the years, what you would discover is that the Korean automaker has a liking for presenting fairly bland, straight forward messages to consumers. Unlike some advertisers who use every gimmick in the book to get people to sit [...]
