Chrysler To Discount Its Way Back

There is a new found swagger being seen around the hallways of the executive offices at Chrysler’s Auburn Hills headquarters. That’s because America’s most beleaguered automaker found a way to sell more cars in April 2010 than they did one year earlier, netting a nice 24.8 percent increase for the month and putting Chrysler ahead [...]

Will Chrysler Repackagings Work?

In dire need of fresh products to attract customers, but with nothing new to offer, the Chrysler Group is in sad shape. That desperation is all the more evident in recently updated product offerings unveiled this week across its Jeep, Dodge, Ram, and Chrysler lines. Instead of bringing forth all new models or making significant [...]

New Ram Trucks All Chrysler Has To Offer

Having a steady supply of new models to offer is critical to the success of any automaker. In Chrysler’s case, a dearth of fresh vehicles is weighing in, the result of steep cutbacks in product planning and engineering dating back to DaimlerChrysler days. New Heavy Duty Trucks For 2010, Chrysler will not be selling one [...]