In dire need of fresh products to attract customers, but with nothing new to offer, the Chrysler Group is in sad shape. That desperation is all the more evident in recently updated product offerings unveiled this week across its Jeep, Dodge, Ram, and Chrysler lines.
Instead of bringing forth all new models or making significant mid-cycle [...]
The twin pillars holding up Chrysler these days are its burly Ram truck line and time honored minivans. That may not sound like much, but when you’re remaking yourself post-bankruptcy and lacking fresh product for consumption, you have to see what works. Pickup trucks remain popular and, surprisingly, the minivan market has bottomed out and [...]
Chrysler is in a lot worse shape than anyone at Fiat imagined. At least that’s what several auto pubs are telling us following an announcement from Sergio Marchionne, the erstwhile Mopar savior, stating the same. For those of us who have been following Chrysler in its many different iterations (Chrysler Corporation, DaimlerChrysler, Chrysler LLC and [...]
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