Mopar seeks more customers. Seeking to maintain its June 2010 sales momentum, Chrysler Group, LLC has expanded its new “pledge program” for customers buying most 2010 Jeep, Dodge, Ram and Chrysler brand vehicles. The program initially was available to buyers of its Dodge and Chrysler minivans only. Chrysler made the announcement today at its headquarters [...]
I shouldn’t be surprised, but Chrysler’s new marketing strategy for its hemi engines is an interesting one. The automaker has decided to not use the HEMI name when selling Chrysler and Jeep products although that usage will still apply to select Dodge and Ram models. Raw Power Chrysler is beginning to distance itself from its [...]
There is a new found swagger being seen around the hallways of the executive offices at Chrysler’s Auburn Hills headquarters. That’s because America’s most beleaguered automaker found a way to sell more cars in April 2010 than they did one year earlier, netting a nice 24.8 percent increase for the month and putting Chrysler ahead [...]