Will Chrysler Repackagings Work?

In dire need of fresh products to attract customers, but with nothing new to offer, the Chrysler Group is in sad shape. That desperation is all the more evident in recently updated product offerings unveiled this week across its Jeep, Dodge, Ram, and Chrysler lines.
Instead of bringing forth all new models or making significant mid-cycle [...]

Lacking Fresh Product, Chrysler Pushes Minivans

The twin pillars holding up Chrysler these days are its burly Ram truck line and time honored minivans. That may not sound like much, but when you’re remaking yourself post-bankruptcy and lacking fresh product for consumption, you have to see what works. Pickup trucks remain popular and, surprisingly, the minivan market has bottomed out and [...]

Nissan, Chrysler Tie Up R.I.P.

When Nissan and Chrysler began to make agreements with each other early on in 2008, I thought that their pending arrangements would be good for both companies. Taking Japan’s #3 automaker and putting it with America’s #3 automaker in order to build or share select models and parts seemed like a good idea to me. [...]