Big Cadillac In Ed Whitacre’s Plans

GM prepares to fend off the Hyundai Equus For as long as anyone can remember the Cadillac brand has stood for large luxury sedans, big on girth and featuring pillowy-soft rides. In recent years GM has been pouring its resources into its CTS portfolio, developing sedans, wagons and coupes for this European-styled sedan. Product Changes [...]

Cadillac Premium Care Maintenance Plan Announced

Take that, Lincoln! Following on the heels of the Ford Motor Company’s announcement that they were rolling out their own maintenance program for Lincoln, GM has done likewise for Cadillac. But there is a bit of a twist to the news: my Cadillac contact has informed me that their program wasn’t in response to Lincoln’s [...]

Cadillac Taps Ritz For Brand Boost

Ritz-Carlton is one of the better known names in the hospitality business, a Marriott property best known for its exclusive hotels and second to none service.  Cadillac had at one time dominated the luxury automotive brand market, the top selling marque until 1998. Today, Ritz is still the Ritz while Cadillac’s position in the luxury [...]