The Auto Writer

The first big event for today was the Cadillac Press Conference, highly anticipated by many as GM was expected to preview the CTS-V, a 555 h.p., 550 lb.-ft torque performance version of its celebrated entry-level sedan. In addition, the long-expected CTS coupe was expected to make its debut along with one more special announcement from Cadillac.

The anticipation proved out as Cadillac introduced three new models. But before that, we learned that the soon to be released Escalade Hybrid, the world’s first big, luxury SUV with this technology will realize a 50% fuel economy improvement with green technology. Cadillac says that the Escalade is already the best-selling vehicle in its category.

In addition, China continues to emerge as an important market for Cadillac and is now the brand’s third largest market. South Africa is one of the newest markets for Cadillac and the brand will be introduced to Australia this year.

“Cadillac is at its strongest when we take a risk”

In order of roll out, the following vehicles were introduced:

Cadillac Provoq Concept

• EFlex architecture — emission free, fuel efficiency
• Powered by electricity through a hydrogen fuel cell with a lithium battery pack to supply torque. Uses no petroleum fuel.
• Emits only water vapor.
• Estimated 300 mile range
• Next big paradigm shift in the automotive industry according to Bob Lutz.

Transferring from Green to Mean with the CTS-V

• Cadillac CTS-V — newest performance version of the CTS.
• Benchmarked the best of the best German sedans — the fastest four-door sedan in the world.
• Magnetic Ride Control — suspension and handling
• Performace Traction Management
• Brembo Brakes — 15 inch disks
• Michelin Pilot Sport 2 tires
• Steering wheel paddle shifters with automatic tranny, 6-speed tranny
• Global car will be exported to Europe, Middle East and Asia — first time.
• Creative authority put into the hands of the designer.

Cadillac Coupe Concept

A two-door CTS was rolled out, sleek coupe with chiseled lines. From the front, the car was all CTS, but from the sides and rear deck, the concept coupe resembled a sports car.

• Extends Cadillac’s design language
• Diesel option possible
• More aggressive seat contour

All three models, as Bob Lutz mentioned is the evidence where the Cadillac brand is going in the future.

No time for me to upload photos – I am off to have a group interview with Troy Clarke, GM North American President. Catch me later!