Runaway Toyota Marketing Disaster Has someone in Tokyo gone mad? The company’s handling of its unprecedented recall is a PR nightmare, sending spoken and unspoken messages to current and prospective Toyota owners that their cars are not safe. Dealerships are being flooded with phone calls from customers who want answers, but no one has prepared [...]
You may not hear anyone make the audacious claim that the Toyota Motor Corporation is in its twilight years despite recording a multi-billion dollar loss at the end of its last fiscal year, or because the automaker is currently embroiled in an engineering and publicity nightmare involving faulty accelerator pedals. That latter problem has led [...]
Runaway Toyota issue dogs automaker The Toyota Motor Corporation, faced with an unprecedented recall involving eight models, has decided to halt sales of the affected vehicle lines in a bid to address a nagging and potentially deadly quality issue involving accelerator pedals. Fiery Crash Since last summer Toyota has been under increasingly intense scrutiny following [...]
