Toyota could use a PR makeover. Few Americans under the age of 40 remember when Toyota vehicles were viewed as cheap, poorly made imports. First introduced to the US consumer in 1958, by the late 1970s fast improving Toyota was ahead of America’s vaunted auto industry in several important areas including price, long term value, [...]
I’m taking a break from The Auto Writer until Monday so that I might enjoy time with my family, to show thankfulness to God for His many mercies, and to tie up several loose ends. The holiday season is officially here which means that we’ll be adding one more component to our already busy lives. [...]
I was tweeting away on Twitter yesterday when the news came in: Koenigsegg, the Swedish exotic car manufacturer, decided not to purchase Saab after all. Apparently, General Motors management was surprised as well as it issued one of its briefest press releases in recent memory disclosing Koenigsegg backed out of the deal. “We’re obviously very [...]
