General Motors will likely be filing for protection under Chapter 11 of the US bankruptcy code on Monday, but its main European operation, Opel, will already be starting down its own path to restructuring. Last night the German federal government agreed to extend Opel bridge financing of $2.1 billion which will allow Canadian auto supplier [...]
Adding insult to injury, Devon Motorworks appears to have made a $5.5 million offer for the Dodge Viper, well below the $10 million fire sale price that Chrysler LLC has reportedly been asking for its iconic sports car line. Based in Grand Rapids, Michigan, Devon Motorworks is building its own supercar based on, you guessed [...]
Only In New Zealand…. Southern Hemisphere Marketing Strategy If you want to sell cars these days you have to come up with a novel approach. For Mitsubishi Motors’ New Zealand business that approach involves including a goat with the purchase of its Triton ute, a vehicle commonly known as a pickup truck in North America. [...]
