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"I still recommend my customers do the occasional release, but you may find that the saturation point has been reached -- everyone seems to be doing it!"
This summer finds me busy with no let up in sight -- a freelancer's dream come true! Blogging continues as one of the most important tasks that I do in that I now provide full blogging services (writing, administrative, and marketing) for three business blogs.
In addition, I'm writing for two regional print publications, submitting my very best automotive reviews to each one and seeing these articles published on a regular basis. I'm also weighing some other opportunities including magazine columns that may be a good fit.
Though I'm still available for press releases, I'm seeing a huge drop off in this business. I believe most of my clients have shifted to finding other publicity methods for the simple reason that press releases don't always have the intended result: creating buzz. I still recommend the occasional release for my customers, but you may find that the saturation point has been reached -- everyone seems to be doing it!
Bringing In The Traffic
Each one of us is allotted a certain amount of time in this life to get things done. When writing for my clients every article must bring measurable results whether that be increased traffic to a website, a jump in customer inquiries about a product, or the conversion of those inquiries into actual sales.
Every website I own must produce or it is simply a waste of bandwidth, never mind my personal time.
During the fourth quarter of 2007, I launched six new blogs or websites in a bid
to expand my personal business. This followed the selling of five websites in
the second quarter of 2007 as I decided to cash in the bulk of my assets to
concentrate on writing for clients throughout the third quarter of the year.
My policy with clients is a clear one: if my work doesn't bring in more business for you, then it is time to reconsider your marketing campaign. I like to think that I am the best writer when I sign on with a client, but I won't let my ego get in the way of how you manage your business. On the other hand, if you're looking for someone who has a track record of bringing in the traffic, then I think that I should be worthy of your consideration.
Just as I am selective when it comes to who I will work with, I would hope that you are the same way. Time is a precious commodity that no one should waste -- please contact me at your earliest convenience so that we may discuss whether we're a good fit for each other.
